Jump Cross

Equine intervention — protecting the future of a new sport

Grange Farm is blessed with diverse, undulating terrain including woods, lakes and safe access to water. Our client, Robin Dunlop, is an experienced equestrian. He conceived a new sport where riders jump against the clock over knock-down fences across natural terrain — combining the excitement of cross-country with the accuracy of show jumping. To achieve this, Robin designed a new type of fence, which he was able to protect with IP rights to ensure control over the future of his sport.

Case Study

Case Type

Protecting new sport


Identifying innovations


A full suite of IP protection

Dr Christine Lund-Beck

By Dr Christine Lund-Beck

Senior Trade Mark Attorney


Robin realised that, to open his sport to riders of all abilities, the fences needed for his new sport must be safe, sturdy and far less intimidating for both horse and rider than the usual, solid cross-country fences — yet still require balance, skill and respect in order to jump them cleanly. The available show-jumping fences weren’t compatible with the cross-country nature of the sport, as they’re designed for arena use.

To solve this problem, Robin designed a jump upright and cup, into which the end of the poles sit, which allow the poles to drop quickly on contact with a horse. The jump upright also collapses on impact. These features vastly reduce the possibility of rider injury should a horse hit the fence — instead of toppling over, the poles break away, allowing a horse to run right through the jump. In addition, the jump cups are rounded, with no sharp edges, and the mechanism for locating the cup on the jump upright is contained within the body of the cup to avoid any edges or protrusions which could cause injury if hit.


Since a brand-new type of jump stand and cup had been designed, Robin clearly had a new and inventive concept in equestrian sport. We worked with him to secure a patent to protect the how the jump upright and cup worked, together with a registered design to protect the visual appearance of the cup.

Securing this combination of IP protection — a patent to protect how the jump stand and cup work, and a registered design to protect the appearance of the cup — makes it very hard for the apparatus to be copied, should any competitors decide to capitalise on the success of his sport.

We also helped Robin to register a trade mark for the name of his new sport — Jump Cross — in the UK, Europe and around the world, in relation to events and related merchandise.


Like many other farmers and land owners, Robin was keen to explore alternative revenue streams through the diversification of his business. He has since successfully introduced his sport to the world with a full suite of IP rights, which ensure the freedom to extend its reach well beyond Grange Farm by licensing events at other approved sites — introducing new riders to this unique cross-country discipline.

Need help protecting your farm innovation?

Get in touch with Christine at clb@udl.co.uk​.

01908 666 645

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