Issue:
In 2014, we provided advice in relation to the protection of the changes to the overall brand image of the Group, when it was decided to have a single brand identity for its various businesses.
Action:
We undertook detailed searches for the proposed logos, straplines and brand images and providing a risk analysis to ensure that the new brand image did not conflict with any prior rights.
Outcome:
We put in place a series of registered trade marks to protect the new branding, as below.