Everyone has heard of copyright — but can you explain what it is? Get our top tips for creatives.
Intellectual property (IP) is the lifeblood of the creative industries. Whether you know it or not, if you’ve ever pitched a creative concept, developed a new product design or produced any form of original content, you’ve generated IP. Having the ability to protect your ideas and the things you’ve created is critical.
We undertook a body of research with leaders in the creative industries to get their views on IP. Unsurprisingly, the majority consider IP law to be complex — no-one we spoke with considered themselves to be an ‘IP expert’. In fact, IP is generally seen as a ‘black hole’ — a major gap in knowledge.
Without a certain level of IP confidence, you can’t prevent clients from stealing your pitch ideas, competitors from pinching your brand name or copying your logo, and your clients may not even technically own the work you create on their behalf. This can throw up all manner of legal problems and having the ability to protect your brand and creativity should be a priority.
We’ve advised agencies of all sizes for many years. Featuring expert opinions, insights and case studies, this guide will not only help you to grasp the basics but learn how to harness your IP, adding greater value to your business and client relationships.
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