IP Information & News

Creative agencies: how and why to protect your intellectual property

Gareth Price

By Gareth Price

Partner

Intellectual property (IP) is the lifeblood of the creative industries. Whether you know it or not, if you’ve ever pitched a creative concept, developed a new product design or produced any form of original content, you’ve generated IP. Having the ability to protect your ideas and the things you’ve created is critical.

Our Guide to IP in the creative industries

We undertook a body of research with leaders in the creative industries to get their views on IP. Unsurprisingly, the majority consider IP law to be complex — no-one we spoke with considered themselves to be an ‘IP expert’. In fact, IP is generally seen as a ‘black hole’ — a major gap in knowledge.

Without a certain level of IP confidence, you can’t prevent clients from stealing your pitch ideas, competitors from pinching your brand name or copying your logo, and your clients may not even technically own the work you create on their behalf. This can throw up all manner of legal problems and having the ability to protect your brand and creativity should be a priority.

Why read our guide?

We’ve advised agencies of all sizes for many years. Featuring expert opinions, insights and case studies, this guide will not only help you to grasp the basics but learn how to harness your IP, adding greater value to your business and client relationships.

Read or download the complete guide below. For a free-of-charge chat, get in touch with us at creative@udl.co.uk. Find out more about IP rights for the creative industries at udl.co.uk/creative.

Related articles

You may also be interested in these...

Copyright

24-02-2020

An introduction to copyright for creatives

Everyone has heard of copyright — but can you explain what it is? Get our top tips for creatives.

Read more

Trade marks

26-05-2020

Social media influencers — how to stay protected when your name becomes your brand

Learn how trade marks can protect influencers and help to secure more lucrative sponsorship deals.

Read more

IP tips

16-10-2019

How to protect your brand on social media — seven top tips

There are always risks for brands on social media, so make sure you're protected with these tips.

Read more

Website by Extreme