Blog

The latest IP news and insights from our expert attorneys.

Trade marks

12-03-2019

Can fashion brands survive the transition from sale to rental?

Fashion's shifting from an ownership to a rental model — and brands must be prepared for the future.

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Trade marks

07-03-2019

Six steps your business should take to protect its brands

Every business has a valuable brand that should be protected. Here are six key steps to take.

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Patents

04-02-2019

How smart is a smart fabric — does performance apparel deliver on the marketing hype?

Smart fabrics promise the wearer enhanced performance, but what's so special about these materials​?

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Trade marks

30-01-2019

To brand or not to brand — the shift from no logo to pro logo

As the world moves beyond the 'no logo' trend, we ask — can brands be a force for positive change?

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Industry news

21-01-2019

Changes to the EUTM Directive 2015

Here's a summary of the latest changes to EU trade mark law.

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Trade marks

16-01-2019

BIG MAC trade mark McCancelled

In a real David vs Goliath trade mark dispute, McDonald's BIG MAC registration has been cancelled.

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Industry news

14-01-2019

Deal or no deal — how will trade marks work after Brexit?

We break down the government's new 'TM Exit Regulations', set to come into play on 'Brexit day'.

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Industry news

08-01-2019

Deal or no deal — what happens to my intellectual property rights after Brexit?

Ahead of the 'meaningful vote', here's what will happen to all your IP rights once we leave the EU.

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Trade marks

20-12-2018

Christmas trade mark troubles — how could Santa protect his image?

Santa's fed up of people exploiting his image each year. What IP rights and options does he have?

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Trade marks

10-12-2018

Pity the fool who doesn’t trade mark their catchphrase

From the boxing ring to The Lion King, obtaining a trade mark can be extremely profitable...

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IP tips

03-12-2018

The rise of fashion tie-ups — how to protect your brand when licensing

Athleisure labels are highly sought after for luxury tie-ups. But is their IP protected?

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IP tips

26-11-2018

Five key considerations when protecting IP in China

There are many unique challenges when it comes to registering IP in China.

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