Blog

The latest IP news and insights from our expert attorneys.

Trade marks

06-08-2019

Brand diversification — trade mark considerations when launching new product or service lines

Extending your brand brings trade mark protection challenges, which are easily overlooked.

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Events

09-05-2019

Brexit and the future of fashion

What’s in store for the fashion industry when the UK leaves the EU?

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Trade marks

26-04-2019

Reuse, resale, recycle — the sustainable trends transforming sport and fashion

We look at some of the best, most sustainable sportswear trends around, from Kevlar to 4D printing.

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Trade marks

10-04-2019

Cheesy feet — how to protect an unusual trade mark

Here’s our guide to protecting unusual trade marks, such as colours, shapes, patterns and smells.

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Trade marks

25-03-2019

Counterfeiting and the importance of brand protection in beauty

Trade mark filings across the beauty sector are increasing to combat counterfeiting.

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Trade marks

12-03-2019

Can fashion brands survive the transition from sale to rental?

Fashion's shifting from an ownership to a rental model — and brands must be prepared for the future.

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Trade marks

30-01-2019

To brand or not to brand — the shift from no logo to pro logo

As the world moves beyond the 'no logo' trend, we ask — can brands be a force for positive change?

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IP tips

03-12-2018

The rise of fashion tie-ups — how to protect your brand when licensing

Athleisure labels are highly sought after for luxury tie-ups. But is their IP protected?

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IP tips

26-11-2018

Five key considerations when protecting IP in China

There are many unique challenges when it comes to registering IP in China.

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Trade marks

20-11-2018

A celebration of sustainability in fashion

We look at the sustainable winners from the Walpole Luxury Awards 2018.

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IP tips

26-10-2018

Patent Box — four considerations to secure tax relief on profits from patented products

You might be entitled to tax relief on profits earned from your patented inventions.

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Trade marks

11-10-2018

The future of fashion — catwalking towards sustainability

Here’s a look at what’s happening to help the fashion industry move towards sustainability.

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