Alan Fiddes

Partner - Trade marks

  • LLB – University College Cardiff (now Cardiff University)
  • Post Graduate Diploma in Intellectual Property Law – Queen Mary’s College University of London
  • Chartered Trade Mark Attorney/European Trade Mark Attorney/Registered Irish Trade Mark Attorney/Trade Mark & Design Litigator
  • Professional Representative before EUIPO
  • UK Legal 500 recommended lawyer 2021
  • Managing Intellectual Property (IP Stars) notable practitioner 2021

Alan is an expert in all aspects of trade mark law; in particular the management and exploitation of trade mark portfolios. He also has extensive litigation experience and was one of the first trade mark attorneys to qualify for litigation rights. Alan also has substantial experience in dealing with the intellectual property aspects of corporate transactions.

Alan entered the profession in 1987. Prior to joining UDL in 2002, Alan worked for two of the largest law firms in the UK and was the head of the trade marks department of a major international law firm. He has been a partner since 2004.

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Articles by Alan Fiddes

Industry news

Trade marks


Kicked Inter touch — David Beckham’s Miami trade mark battle

David Beckham's MLS franchise Inter Miami could be forced to change its name — here's why.

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Trade marks


Sky v SkyKick — what this key decision means for your trade marks

One of the most eagerly-awaited decisions on trade mark law in recent years has been handed down.

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Case studies by Alan Fiddes

Case Study

Regent’s University London

Protecting a brand against an aggressive claimant

An aggressive approach to legal action doesn’t always work out well, as one University discovered by having its trade mark rights revoked.

Case Study

Yorkshire Building Society

Reviewing trade mark portfolios after a number of acquisitions

After expansion through a number of mergers and acquisitions, we assisted Yorkshire Building Society with reviewing a range of trade mark portfolios.

Case Study

The One Foundation

Registering tricky trade marks

How do you secure trade marks that are neither particularly strong, nor distinctive? Find out how we did just that for The One Foundation.

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