Alison Cole

Senior Trade Mark Attorney

  • LLB (Hons) European Law and Languages — UWE, Bristol
  • Chartered Trade Mark Attorney
  • UK Legal 500 recommended lawyer 2022
  • Lexology 'Legal Influencer' 2019
  • Certificate in Fashion and Sustainability, London College of Fashion

Alison has over 20 years’ experience in representing clients in all aspects of trade mark law and practice, as well as design and copyright matters. Alison’s particular areas of expertise include obtaining protection for unusual and/or unconventional trade marks. She acts for clients across a range of sectors including sustainable and digital fashion, wearable technology, children’s products, insurance, perfumery and online platforms.

Alison was an Examiner for IPREG for over ten years in respect of EUTM and International law, and has consequently been awarded the prestigious title of Fellow of the Chartered Institute of Trade Mark Attorneys.

Alison entered the profession in 1996. She re-joined the UDL team in 2017 following 12 years as Partner at Graham Watt & Co. Prior to this, Alison was a member of our trade marks team for eight years. Alison is fluent in French and also speaks Spanish and German. She is a mentor for the Fashion for Good platform.

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Articles by Alison Cole

Trade marks


A guide to trade mark revocation for legacy brands

Find out why trade marks get revoked and how to protect your legacy brands.

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Trade marks


Cannabis, BLM and FCUK — dealing with moral objections to UK trade marks

Using examples, we explain the guidance around registering 'edgy' and 'controversial' trade marks.

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Trade marks


Digital Fashion - The Emperor’s New Clothes or Rags to Riches?

Given the rise of virtual interaction, might we all soon have digital clothes

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Case studies by Alison Cole

Case Study

Pet ID Microchips Limited

How to protect a brand name that lacks distinctiveness

We helped a client overcome the significant barriers to protecting its name by acquiring evidence that it had achieved distinctiveness.

Case Study

Switch Packaging Specialists Ltd

Switching out plastic packaging — how to protect innovation without patents or designs

There's always a way to protect your business — find out how we used trade marks when patent and design protection was impossible.

Case Study


Taking down Instagram infringers

When an Instagram account impersonating your company appears, what can you do to have it taken down?

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