Alison Cole

Senior Trade Mark Attorney

  • LLB (Hons) European Law and Languages — UWE, Bristol
  • Chartered Trade Mark Attorney/European Trade Mark Attorney
  • UK Legal 500 recommended lawyer 2020
  • Lexology 'Legal Influencer' 2019

Alison has over 20 years’ experience in representing local, national and international clients in all aspects of trade mark law and practice. Alison’s particular areas of expertise include handling domain name disputes and obtaining protection for unusual and/or unconventional trade marks, particularly in the area of artisan food and drink products. She acts for clients across a range of sectors including wearable technology, children’s products, insurance, perfumery and online platforms.

Alison was an Examiner for IPREG for over ten years in respect of EUTM and International law, and has consequently been awarded the prestigious title of Fellow of the Chartered Institute of Trade Mark Attorneys.

Alison entered the profession in 1996. She re-joined the UDL team in 2017 following 12 years as Partner at Graham Watt & Co. Prior to this, Alison was a member of our trade marks team for eight years. Alison is fluent in French and also speaks Spanish and German.




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Articles by Alison Cole

Trade marks


Holiday translation fails — tips for brand owners ‘going global’

Ever drunk SWEAT, washed your clothes in BARF or eaten PLOPP?

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Trade marks


Retail unicorns — why ‘online only’ brands must prioritise IP

Retail unicorns, while highly valuable, are easy prey for copycats without IP protection.

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Trade marks


Jingle bells™ — A guide to registering sounds as trade marks

What is a 'sound mark', what are they used for and how can I register one?

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Case studies by Alison Cole

Case Study


Taking down Instagram infringers

When an Instagram account impersonating your company appears, what can you do to have it taken down?

Case Study

Totseat Limited

How to fight fake ‘copycat’ products with IP and SnapDragon

What can you do when someone copies your product? Find out how registered designs work to protect your innovation.

Case Study

White Heron

Protecting an ‘unprotectable’ trade mark

Despite concern that obtaining a trade mark for the French word for ‘blackcurrant’ would be impossible, we persevered, proving that reputation is key.

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