Alison Cole

Senior Trade Mark Attorney

  • LLB (Hons) European Law and Languages — UWE, Bristol
  • Chartered Trade Mark Attorney/European Trade Mark Attorney
  • UK Legal 500 recommended lawyer 2020

Alison has over 20 years’ experience in representing local, national and international clients in all aspects of trade mark law and practice. Alison’s particular areas of expertise include handling domain name disputes and obtaining protection for unusual and/or unconventional trade marks, particularly in the area of artisan food and drink products. She acts for clients across a range of sectors including wearable technology, children’s products, insurance, perfumery and online platforms.

Alison was an Examiner for IPREG for over ten years in respect of EUTM and International law, and has consequently been awarded the prestigious title of Fellow of the Chartered Institute of Trade Mark Attorneys.

Alison entered the profession in 1996. She re-joined the UDL team in 2017 following 12 years as Partner at Graham Watt & Co. Prior to this, Alison was a member of our trade marks team for eight years. Alison is fluent in French and also speaks Spanish and German.



Our people

Articles by Alison Cole

IP tips


How to protect your brand on social media — seven top tips

There are always risks for brands on social media, so make sure you're protected with these tips.

Read more

Trade marks


Can you protect new retail technologies with IP rights?

Can new technologies being used in-store by retailers and digital brands be protected by IP rights?

Read more

IP tips


Using IP to protect the retail experience and achieve competitive advantage

Today retail is all about the experience — and smart retailers can protect their creativity with IP.

Read more

Case studies by Alison Cole

Case Study

Totseat Limited

How to fight fake ‘copycat’ products with IP and SnapDragon

What can you do when someone copies your product? Find out how registered designs work to protect your innovation.

Case Study

White Heron

Protecting an ‘unprotectable’ trade mark

Despite concern that obtaining a trade mark for the French word for ‘blackcurrant’ would be impossible, we persevered, proving that reputation is key.

Case Study

Vintage Enterprises

For the love of cheese

Shape marks are notoriously difficult to protect. Find out how we secured a trade mark for one farm’s signature, heart-shaped cheese.

Website by Extreme