Alison Cole

Senior Trade Mark Attorney

  • LLB (Hons) European Law and Languages — UWE, Bristol
  • Chartered Trade Mark Attorney/European Trade Mark Attorney

Alison has over 20 years’ experience in representing local, national and international clients in all aspects of trade mark law and practice. Alison’s particular areas of expertise include handling domain name disputes and obtaining protection for unusual and/or unconventional trade marks, particularly in the area of artisan food and drink products. She acts for clients across a range of sectors including wearable technology, children’s products, insurance, perfumery and online platforms.

Alison was an Examiner for IPREG for over ten years in respect of EUTM and International law, and has consequently been awarded the prestigious title of Fellow of the Chartered Institute of Trade Mark Attorneys.

Alison entered the profession in 1996. She re-joined the UDL team in 2017 following 12 years as Partner at Graham Watt & Co. Prior to this, Alison was a member of our trade marks team for eight years. Alison is fluent in French and also speaks Spanish and German.


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Articles by Alison Cole

Trade marks


Brand diversification — trade mark considerations when launching new product or service lines

Extending your brand brings trade mark protection challenges, which are easily overlooked.

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Brexit and the future of fashion

What’s in store for the fashion industry when the UK leaves the EU?

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Trade marks


Reuse, resale, recycle — the sustainable trends transforming sport and fashion

We look at some of the best, most sustainable sportswear trends around, from Kevlar to 4D printing.

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Case Studies by Alison Cole

Case Study

White Heron

Protecting an ‘unprotectable’ trade mark

Despite concern that obtaining a trade mark for the French word for ‘blackcurrant’ would be impossible, we persevered, proving that reputation is key.

Case Study

Vintage Enterprises

For the love of cheese

Shape marks are notoriously difficult to protect. Find out how we secured a trade mark for one farm’s signature, heart-shaped cheese.

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