London Office

Alison Cole

Senior Trade Mark Attorney

  • LLB (Hons) European Law and Languages — UWE, Bristol
  • Chartered Trade Mark Attorney/European Trade Mark Attorney

Alison has over 20 years’ experience in representing local, national and international clients in all aspects of trade mark law and practice. Alison’s particular areas of expertise include handling domain name disputes and obtaining protection for unusual and/or unconventional trade marks, particularly in the area of artisan food and drink products. She acts for clients across a range of sectors including wearable technology, children’s products, insurance, perfumery and online platforms.

Alison was an Examiner for IPREG for over ten years in respect of EUTM and International law, and has consequently been awarded the prestigious title of Fellow of the Chartered Institute of Trade Mark Attorneys.

Alison entered the profession in 1996. She re-joined the UDL team in 2017 following 12 years as Partner at Graham Watt & Co. Prior to this, Alison was a member of our trade marks team for eight years. Alison is fluent in French and also speaks Spanish and German.

Our people

Articles by Alison Cole

Trade marks


To brand or not to brand — the shift from no logo to pro logo

As the world moves beyond the 'no logo' trend, we ask — can brands be a force for positive change?

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Industry news


Changes to the EUTM Directive 2015

Here's a summary of the latest changes to EU trade mark law.

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IP tips


The rise of fashion tie-ups — how to protect your brand when licensing

Athleisure labels are highly sought after for luxury tie-ups. But is their IP protected?

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