Gareth Price


  • LLB — University of Sheffield
  • Chartered Trade Mark Attorney/European Trade Mark Attorney
  • Professional Representative before EUIPO
  • UK Legal 500 recommended lawyer 2020

Gareth has extensive experience of advising clients on the creation and implementation of brand protection strategies and global brand portfolio management. In addition to trade mark clearance and global registration, he handles a significant amount of contentious trade mark and design matters and IP-focussed corporate transactions.

Gareth acts for a diverse range of clients, from SMEs to multinational corporations, in many industries but with a particular emphasis on those involved in retail, hospitality, healthcare, media, engineering and agricultural.

Gareth advises a growing number of Chinese businesses on the registration of their brands and in contentious matters before the UKIPO and EUIPO.

Gareth entered the profession in 1999. He joined UDL in 2007 and became a partner in 2014.


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Articles by Gareth Price

Trade marks


Why protecting your brands is more important than ever PART 3

We look at the steps that brand owners need to be taking to maintain the asset value of their brands

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Trade marks


Why protecting your brands is more important than ever PART 2

With changing consumer behaviours brand owners are being exposed to new or greater risks.

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Trade marks


Why protecting your brands is more important than ever [PART 1]

We look at changes in consumer behaviours and the need for an agile brand protection strategy.

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Case studies by Gareth Price

Case Study

Shanghai Balance Automotive Equipment Co Ltd

Trade mark disputes — keep the faith (and your email records)

When a client’s distributor acted in bad faith, we successfully cancelled its trade marks by working closely with our client and its Chinese counsel.

Case Study

Crumbs Martech Ltd

Following the copyright crumb trail

When you commission an agency to work on a project, it's important to keep control of your IP — which is hard to achieve with a 'DIY' legal agreement.

Case Study

Anonymous creative agency

Client won't pay? Let us take it away...

Find out how an understanding of IP rights helped a creative agency get paid for its work after a client refused to pay.

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