Consumer and brands

Consumers today are bombarded by ‘noise’. Whether it's on the high street or social media, it's now harder for brands to stand out than ever before. It takes time, money and effort to build a strong reputation and loyal customer base. At a time when just one tag, retweet or like can propel brands to global success overnight, your names, logos, sub-brands and domains need protecting as early as possible. If you haven't put thought into protecting all aspects of your brand, both on the high street and online, you risk losing it. With IP rights, you can cultivate brand loyalty and prevent copycats and counterfeiters from stealing your creative product designs and branding.

Our expertise

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Case studies

Case Study

Switch Packaging Specialists Ltd

Switching out plastic packaging — how to protect innovation without patents or designs

There's always a way to protect your business — find out how we used trade marks when patent and design protection was impossible.

Case Study

Jump Cross

Equine intervention — protecting the future of a new sport

We helped an experienced equestrian protect the future of his new sport, Jump Cross, by securing IP rights for its name and innovative fence designs.

Case Study

ANNA

Taking down Instagram infringers

When an Instagram account impersonating your company appears, what can you do to have it taken down?

Related reads

Trade marks

26-05-2020

When your name becomes your brand – is yours protected?

Social media influencers and the importance of protecting their own name.

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Trade marks

26-05-2020

Why protecting your brands is more important than ever [PART 1]

We look at changes in consumer behaviours and the need for an agile brand protection strategy.

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IP tips

19-05-2020

Protecting intellectual property in the fashion industry – debunking the myths – PART THREE: Registered and Unregistered Trade Marks

In my final piece of this series, we’ll look at Registered and Unregistered Trade Marks:

Read more

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