Consumer brands & retail IP services

Consumers today are bombarded by ‘noise’. Whether it's on the high street or social media, it's now harder for brands to stand out than ever before. It takes time, money and effort to build a strong reputation and loyal customer base. At a time when just one tag, retweet or like can propel brands to global success overnight, your names, logos, sub-brands and domains need protecting as early as possible. If you haven't put thought into protecting all aspects of your brand, both on the high street and online, you risk losing it. With IP rights, you can cultivate brand loyalty and prevent copycats and counterfeiters from stealing your creative product designs and branding.

Related reads

Trade marks

24-11-2020

A guide to trade mark revocation for legacy brands

Find out why trade marks get revoked and how to protect your legacy brands.

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IP tips

17-11-2020

The Patent Box flip

This new way to look at the Patent Box could help you save significantly on corporation tax.

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Trade marks

10-09-2020

Cannabis, BLM and FCUK — dealing with moral objections to UK trade marks

Using examples, we explain the guidance around registering 'edgy' and 'controversial' trade marks.

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Case studies

Case Study

Pet ID Microchips Limited

How to protect a brand name that lacks distinctiveness

We helped a client overcome the significant barriers to protecting its name by acquiring evidence that it had achieved distinctiveness.

Case Study

Switch Packaging Specialists Ltd

Switching out plastic packaging — how to protect innovation without patents or designs

There's always a way to protect your business — find out how we used trade marks when patent and design protection was impossible.

Case Study

Jump Cross

Equine intervention — protecting the future of a new sport

We helped an experienced equestrian protect the future of his new sport, Jump Cross, by securing IP rights for its name and innovative fence designs.

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