Consumer and brands

Consumers today are bombarded by ‘noise’. Whether it's on the high street or social media, it's now harder for brands to stand out than ever before. It takes time, money and effort to build a strong reputation and loyal customer base. At a time when just one tag, retweet or like can propel brands to global success overnight, your names, logos, sub-brands and domains need protecting as early as possible. If you haven't put thought into protecting all aspects of your brand, both on the high street and online, you risk losing it. With IP rights, you can cultivate brand loyalty and prevent copycats and counterfeiters from stealing your creative product designs and branding.

Our expertise

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Case studies

Case Study

Genuine JayJays Ltd

Putting a muzzle on a copied product design

We found a low-cost way to prevent our clients’ competitor from copying its unique product design without permission.

Case Study

END.

Putting an END to domain name infringement

We found a smart, low-cost, alternative way to deal with trade mark infringement for a world-famous clothing retailer.

Case Study

Mr Bingo

A full house for Mr Bingo

We found a creative, alternative way to resolve a copyright infringement dispute using the power of Instagram.

Related reads

Trade marks

03-10-2019

Can you protect new retail technologies with IP rights?

Can new technologies being used in-store by retailers and digital brands be protected by IP rights?

Read more

IP tips

26-09-2019

Using IP to protect the retail experience and achieve competitive advantage

Today retail is all about the experience — and smart retailers can protect their creativity with IP.

Read more

Trade marks

06-08-2019

Brand diversification — trade mark considerations when launching new product or service lines

Extending your brand brings trade mark protection challenges, which are easily overlooked.

Read more

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