Consumer and brands

In 2017, UK consumers spent £406 billion on retail purchases. Yet, the retail sector remains volatile, with consumers facing rising costs in all aspects of their lives. At the same time, consumers are increasingly demanding. The way they choose and purchase goods and services is constantly evolving. They want quality products and a personalised service, as well as speed and convenience. You need to make sure your business doesn’t fall behind. To keep up, brands need to be prominent, efficient, flexible, responsive and able to grow and maintain consumer loyalty through extraordinary brand experience. Thanks to social media, your brand can spring from being relatively unknown to instantly recognisable overnight. From one-touch purchasing to faster and spontaneous pay technology such as contactless, brands need to make sure they have adapted and that their names, logos, inventions and designs are protected.

Case Studies

Case Study


Putting an END to domain name infringement

We found a smart, low-cost, alternative way to deal with trade mark infringement for a world-famous clothing retailer.

Case Study

Mr Bingo

A full house for Mr Bingo

We found a creative, alternative way to resolve a copyright infringement dispute using the power of Instagram.

Case Study

Regent’s University London

Protecting a brand against an aggressive claimant

An aggressive approach to legal action doesn’t always work out well, as one University discovered by having its trade mark rights revoked.

Related reads

Trade marks


Brand diversification — trade mark considerations when launching new product or service lines

Extending your brand brings trade mark protection challenges, which are easily overlooked.

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Undisclosed disclaimers — a bittersweet lesson from the EPO?

A recent decision highlights the pitfalls of using undisclosed disclaimers in patent claims.

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Nutricosmetics — you are what you eat

Nutricosmetics contain powerful benefits, but patenting them can be tricky... Here are our top tips.

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Meet our team

Akber Ahmed

Trade Mark Assistant - Leeds

Alan Fiddes

Managing Partner - Leeds

Dr Alan Jones

Partner - Cardiff

Alison Cole

Senior Trade Mark Attorney - London

Alison Simpson

Managing Partner - London | Milton Keynes

Anna Szpek

Senior Trade Mark Attorney - London

Annabel Hanratty

Trade Mark Attorney - Cardiff

Dr Christine Lund-Beck

Senior Trade Mark Attorney - Milton Keynes

Christopher Banister

Trade Mark Attorney - London

Gareth Price

Partner - Leeds

Dr Garry Stuttard

Partner - Leeds

Ian Byworth

Partner - Newcastle

Dr Jenny Smith

Patent Assistant - Leeds

Mark Green

Partner - London

Martin Vinsome

Partner - Newcastle

Dr Neil Pawlyn

Partner - Cardiff

Tom Baker

Partner - Cardiff

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