Consumer and brands
In 2017, UK consumers spent £406 billion on retail purchases. Yet, the retail sector remains volatile, with consumers facing rising costs in all aspects of their lives. At the same time, consumers are increasingly demanding. The way they choose and purchase goods and services is constantly evolving. They want quality products and a personalised service, as well as speed and convenience. You need to make sure your business doesn’t fall behind. To keep up, brands need to be prominent, efficient, flexible, responsive and able to grow and maintain consumer loyalty through extraordinary brand experience. Thanks to social media, your brand can spring from being relatively unknown to instantly recognisable overnight. From one-touch purchasing to faster and spontaneous pay technology such as contactless, brands need to make sure they have adapted and that their names, logos, inventions and designs are protected.