Consumer and brands
Consumers today are bombarded by ‘noise’. Whether it's on the high street or social media, it's now harder for brands to stand out than ever before. It takes time, money and effort to build a strong reputation and loyal customer base. At a time when just one tag, retweet or like can propel brands to global success overnight, your names, logos, sub-brands and domains need protecting as early as possible. If you haven't put thought into protecting all aspects of your brand, both on the high street and online, you risk losing it. With IP rights, you can cultivate brand loyalty and prevent copycats and counterfeiters from stealing your creative product designs and branding.