Consumer and brands

Consumers today are bombarded by ‘noise’. Whether it's on the high street or social media, it's now harder for brands to stand out than ever before. It takes time, money and effort to build a strong reputation and loyal customer base. At a time when just one tag, retweet or like can propel brands to global success overnight, your names, logos, sub-brands and domains need protecting as early as possible. If you haven't put thought into protecting all aspects of your brand, both on the high street and online, you risk losing it. With IP rights, you can cultivate brand loyalty and prevent copycats and counterfeiters from stealing your creative product designs and branding.

Our expertise

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Case studies

Case Study

Jump Cross

Equine intervention — protecting the future of a new sport

We helped an experienced equestrian protect the future of his new sport, Jump Cross, by securing IP rights for its name and innovative fence designs.

Case Study

ANNA

Taking down Instagram infringers

When an Instagram account impersonating your company appears, what can you do to have it taken down?

Case Study

Totseat Limited

How to fight fake ‘copycat’ products with IP and SnapDragon

What can you do when someone copies your product? Find out how registered designs work to protect your innovation.

Related reads

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Hugo Boss v Hugo Boss — is Joe Lycett right to highlight aggressive brand protection strategies?

We explore both sides of the argument and explain how the law works.

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Trade marks

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Holiday translation fails — tips for brand owners ‘going global’

Ever drunk SWEAT, washed your clothes in BARF or eaten PLOPP?

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Trade marks

12-02-2020

Kicked Inter touch — David Beckham’s Miami trade mark battle

David Beckham's MLS franchise Inter Miami could be forced to change its name — here's why.

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