IP protection for consumer brands & retail

Consumers today are bombarded by ‘noise’. Whether it's on the high street or social media, it's now harder for brands to stand out than ever before. It takes time, money and effort to build a strong reputation and loyal customer base. At a time when just one tag, retweet or like can propel brands to global success overnight, your names, logos, sub-brands and domains need protecting as early as possible. If you haven't put thought into protecting all aspects of your brand, both on the high street and online, you risk losing it. Our IP attorneys can help you cultivate brand loyalty and prevent copycats and counterfeiters from stealing your creative product designs and branding.

Related reads

Trade marks

07-05-2021

Hasbro loses its monopoly — implications for ‘evergreening’ brand owners

We explain the risks with periodically re-filing trade marks and what this means for brand owners.

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Trade marks

07-04-2021

Brand protection for END. — from start-up to multimillion-pound acquisition

Discover how we've worked with world famous clothing retailer END. to protect its brand.

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IP tips

19-02-2021

Creative agencies: how and why to protect your intellectual property

Read our complete guide to IP for creatives and learn how to protect your brand and client work.

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Case studies

Case Study

Pet ID Microchips Limited

How to protect a brand name that lacks distinctiveness

We helped a client overcome the significant barriers to protecting its name by acquiring evidence that it had achieved distinctiveness.

Case Study

Switch Packaging Specialists Ltd

Switching out plastic packaging — how to protect innovation without patents or designs

There's always a way to protect your business — find out how we used trade marks when patent and design protection was impossible.

Case Study

Jump Cross

Equine intervention — protecting the future of a new sport

We helped an experienced equestrian protect the future of his new sport, Jump Cross, by securing IP rights for its name and innovative fence designs.

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