Consumer and brands

Consumers today are bombarded by ‘noise’. Whether it's on the high street or social media, it's now harder for brands to stand out than ever before. It takes time, money and effort to build a strong reputation and loyal customer base. At a time when just one tag, retweet or like can propel brands to global success overnight, your names, logos, sub-brands and domains need protecting as early as possible. If you haven't put thought into protecting all aspects of your brand, both on the high street and online, you risk losing it. With IP rights, you can cultivate brand loyalty and prevent copycats and counterfeiters from stealing your creative product designs and branding.

Our expertise

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Case studies

Case Study

ANNA

Taking down Instagram infringers

When an Instagram account impersonating your company appears, what can you do to have it taken down?

Case Study

Totseat Limited

How to fight fake ‘copycat’ products with IP and SnapDragon

What can you do when someone copies your product? Find out how registered designs work to protect your innovation.

Case Study

Genuine JayJays Ltd

Putting a muzzle on a copied product design

We found a low-cost way to prevent our clients’ competitor from copying its unique product design without permission.

Related reads

Trade marks

14-01-2020

Retail unicorns — why ‘online only’ brands must prioritise IP

Retail unicorns, while highly valuable, are easy prey for copycats without IP protection.

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IP tips

23-12-2019

Electric vehicles, virtual reality and femtech — 2019 year-in-review

Our round-up of important IP news and trends from 2019.

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Trade marks

11-12-2019

Jingle bells™ — A guide to registering sounds as trade marks

What is a 'sound mark', what are they used for and how can I register one?

Read more

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