IP protection for fashion & luxury apparel
The need to design, manufacture and distribute products that are on-trend (as well as ethically-produced and environmentally-friendly) can create challenges for designers, suppliers and retailers. Today, when everything gets shared online, registering trade marks and designs early is vital to protect your creativity, goodwill and brand value. If your brand or product is copied, litigation is far easier when you have registered rights to rely on. Consumers are more conscientious than ever before, with sourcing, manufacturing, packaging and transportation all contributing to how sustainable your brand is. Many aspects of your production process could benefit from IP protection. Our clients include Hermès, Nina Ricci, Carolina Herrera and Ben de Lisi; producers of bespoke products (such as cashmere weavers) like Luxury Fabrics, N.Peal and Alfred Brown; international sportswear brands such as Kukri; and retailers such as JD Sports, Pure Collection and JoJo Maman Bebe.
“Alison [Cole] took the time to understand our business and our ambitions before offering any advice, which was refreshing. When the advice came it was both knowledgeable and pragmatic, enabling us to make decisions quickly and leading to a successful outcome.”
Nigel Musto Limited