Fashion & apparel

The need to design, manufacture and distribute products that are on-trend (as well as ethically-produced and environmentally-friendly) can create challenges for designers, suppliers and retailers. Today, when everything gets shared online, registering trade marks and designs early is vital to protect your creativity, goodwill and brand value. If your brand or product is copied, litigation is far easier when you have registered rights to rely on. Consumers are more conscientious than ever before, with sourcing, manufacturing, packaging and transportation all contributing to how sustainable your brand is. Many aspects of your production process could benefit from IP protection. Our clients include Hermès, Nina Ricci, Carolina Herrera and Ben de Lisi; producers of bespoke products (such as cashmere weavers) like Luxury Fabrics, N.Peal and Alfred Brown; international sportswear brands such as Kukri; and retailers such as JD Sports, Pure Collection and JoJo Maman Bebe.

Client Testimonial
“Alison [Cole] took the time to understand our business and our ambitions before offering any advice, which was refreshing. When the advice came it was both knowledgeable and pragmatic, enabling us to make decisions quickly and leading to a successful outcome.”

Nigel Musto Limited

How we can help

Your products and brand represent the investment of your time, money and effort. You should therefore be able to protect yourself from competitors who might try to piggy-back on your success and be able to obtain the maximum possible return on the investment you’ve made — either through obtaining repeat sales, licensing or franchising, or ultimately selling the business. Whatever size your business, we can help guide you through the challenges, opportunities and decisions that come your way.

Case studies

Case Study

Genuine JayJays Ltd

Putting a muzzle on a copied product design

We found a low-cost way to prevent our clients’ competitor from copying its unique product design without permission.

Case Study

END.

Putting an END to domain name infringement

We found a smart, low-cost, alternative way to deal with trade mark infringement for a world-famous clothing retailer.

Case Study

Genuine JayJays Ltd

Putting a muzzle on a copied product design

We found a low-cost way to prevent our clients’ competitor from copying its unique product design without permission.

Related reads

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How to protect your brand on social media — seven top tips

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Can you protect new retail technologies with IP rights?

Can new technologies being used in-store by retailers and digital brands be protected by IP rights?

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Using IP to protect the retail experience and achieve competitive advantage

Today retail is all about the experience — and smart retailers can protect their creativity with IP.

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Meet our team

Alan Fiddes

Managing Partner - Leeds

Alison Cole

Senior Trade Mark Attorney - London

Alison Simpson

Managing Partner - London | Milton Keynes

Gareth Price

Partner - Leeds

Ian Byworth

Partner - Newcastle

Mark Green

Partner - London

Annabel Hanratty

Trade Mark Attorney - Cardiff

Sharon Kirby

Senior Trade Mark Attorney - Leeds

Get in touch

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+44 330 107 5077

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