IP protection for food & drink

When it comes to food and drink, modern consumers demand choice. They make informed decisions and demand good value, local sourcing and sustainable production. The competitive nature of the industry means that IP protection is vital — especially in the digital age, where food is not only eaten but tweeted and shared on Instagram. You must think about protecting all aspects of your food and drink products with intellectual property rights. This can cover the obvious names, logos and sub-brands as well as more obscure elements such as packaging and designs — anything that makes you stand out from the crowd could be protected and deserves consideration.