Consumer and home

FMCG brands must seek to provide richer, seamless retail experiences in a competitive market, to which UK households only allocate 7% of total spend. Brand loyalty starts with recognisable, creative content. Names, logos, sub-brands and domains need protection before they are tweeted about. New technologies should be patented and product designs registered before being disclosed. Products are often licensed to or distributed by third parties, so to keep control, you need to register your IP.

Client Testimonial
“I have instructed Martin Vinsome and his team at UDL’s Newcastle office for patent drafting and European prosecution work for many years and I have always been delighted with the quality of his work. I feel confident to leave Martin and his UDL team to get on with the job and trust him only to seek instructions when necessary. UDL’s charges have always been good value compared to other large firms. I choose to instruct UDL whenever I can.”

European Patents Manager, Black & Decker

How we can help

Protecting the IP in your domains, social media platforms and branding acts as a deterrent to copycats, adds value to your brand and encourages consumer engagement, so that recognition and repeat purchases are nurtured. We provide robust, cost-effective, commercial legal solutions to the challenges encountered every day by businesses across the household goods sector. We act for the Glen Dimplex Group (owner of Morphy Richards), Roberts Radio, Stoves and Belling, as well as Robert Welch and TJ Morris in protecting, exploiting and defending their well-known brands against third parties.

Case studies

Case Study

La Hacienda

Opposing a copycat product

What can you do when a competitor is selling (and has registered a design for) a product that copies one of your own?

Case Study

END.

Putting an END to domain name infringement

We found a smart, low-cost, alternative way to deal with trade mark infringement for a world-famous clothing retailer.

Case Study

Mr Bingo

A full house for Mr Bingo

We found a creative, alternative way to resolve a copyright infringement dispute using the power of Instagram.

Related reads

IP tips

26-10-2018

Patent Box — four considerations to secure tax relief on profits from patented products

You might be entitled to tax relief on profits earned from your patented inventions.

Read more

IP tips

03-10-2018

​Should I trade mark my business name?

Four key considerations to help you decide whether you should trade mark the name of your business.

Read more

Trade marks

06-08-2019

Brand diversification — trade mark considerations when launching new product or service lines

Extending your brand brings trade mark protection challenges, which are easily overlooked.

Read more

Meet our team

Alan Fiddes

Managing Partner - Leeds

Akber Ahmed

Trade Mark Assistant - Leeds

Alison Cole

Senior Trade Mark Attorney - London

Alison Simpson

Managing Partner - London | Milton Keynes

Anna Szpek

Senior Trade Mark Attorney - London

Annabel Hanratty

Trade Mark Attorney - Cardiff

Dr Christine Lund-Beck

Senior Trade Mark Attorney - Milton Keynes

Gareth Price

Partner - Leeds

Ian Byworth

Partner - Newcastle

Martin Vinsome

Partner - Newcastle

Mark Green

Partner - London

Dr Neil Pawlyn

Partner - Cardiff

Get in touch

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+44 330 107 5077

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