Retail & home

The retail sector is increasingly volatile, with high costs and falling footfall pushing down margins and profits and driving brands away from the high street. Today, success is all about standing out and providing a rich experience. Online shopping platforms and social media marketplaces can make it tough for traditional retailers. In these difficult times, it has never been more important to secure IP rights like trade marks to protect your business and its reputation. The most successful brands are those who protect both the physical and digital — our experts provide commercially-minded IP advice across all sectors to protect every aspect of your business. Whether you’re an up-and-coming brand or long-established name, we have the specialist insight and experience to help you stay protected.

Client Testimonial
“Alison Cole listened, advised and then delivered on the correct design certificates for my new toy product. Alison was so knowledgeable on the options open to me. I now feel protected from copying in the UK marketplace. UDL offers a smooth and efficient service. I would most definitely use its services again. I have been so happy with the service I am beyond words really.”

Owner, Surefire Products

How we can help

Whether you’re an independent or a multiple retailer with an international presence, the risks of infringement and passing-off are higher than ever. We truly understand IP in the retail space and our expert team is well-equipped to advise you at all stages of securing and maintaining IP protection and enforcing your rights.

We provide robust, cost-effective, commercial legal advice on the challenges and opportunities you face in this increasingly competitive and experiential sector. Our work covers the entire supply-chain, from primary producer through to end retailer. We act for a significant number of retail clients including JD Sports, Lidl, JoJo Maman Bébé and Home Bargains in protecting, exploiting and defending their well-known brands against third-parties.

Case studies

Case Study

White Heron

Protecting an ‘unprotectable’ trade mark

Despite concern that obtaining a trade mark for the French word for ‘blackcurrant’ would be impossible, we persevered, proving that reputation is key.

Case Study

La Hacienda

Opposing a copycat product

What can you do when a competitor is selling (and has registered a design for) a product that copies one of your own?

Case Study


Putting an END to domain name infringement

We found a smart, low-cost, alternative way to deal with trade mark infringement for a world-famous clothing retailer.

Related reads

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How to protect your brand on social media — seven top tips

There are always risks for brands on social media, so make sure you're protected with these tips.

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Trade marks


Can you protect new retail technologies with IP rights?

Can new technologies being used in-store by retailers and digital brands be protected by IP rights?

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Using IP to protect the retail experience and achieve competitive advantage

Today retail is all about the experience — and smart retailers can protect their creativity with IP.

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Meet our team

Alan Fiddes

Managing Partner - Leeds

Alison Simpson

Managing Partner - London | Milton Keynes

Dr Alan Jones

Partner - Cardiff

Gareth Price

Partner - Leeds

Ian Byworth

Partner - Newcastle

Mark Green

Partner - London

Martin Vinsome

Partner - Newcastle

Dr Neil Pawlyn

Partner - Cardiff

Alison Cole

Senior Trade Mark Attorney - London

Anna Szpek

Senior Trade Mark Attorney - London

Annabel Hanratty

Trade Mark Attorney - Cardiff

Christopher Banister

Trade Mark Attorney - London

Dr Christine Lund-Beck

Senior Trade Mark Attorney - Milton Keynes

Sharon Kirby

Senior Trade Mark Attorney - Leeds

Get in touch

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Alternatively, contact us directly and speak to a member of our specialist team.

+44 330 107 5077

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