IP protection for retail & homeware

The retail sector is increasingly volatile, with high costs and falling footfall pushing down margins and profits and driving brands away from the high street. Today, success is all about standing out and providing a rich experience. Online shopping platforms and social media marketplaces can make it tough for traditional retailers. In these difficult times, it has never been more important to secure IP rights like trade marks to protect your business and its reputation. The most successful brands are those who protect both the physical and digital — our experts provide commercially-minded IP advice across all sectors to protect every aspect of your business. Whether you’re an up-and-coming brand or long-established name, our IP attorneys have the specialist insight and experience to help you stay protected.

Client Testimonial
“Alison Cole listened, advised and then delivered on the correct design certificates for my new toy product. Alison was so knowledgeable on the options open to me. I now feel protected from copying in the UK marketplace. UDL offers a smooth and efficient service. I would most definitely use its services again. I have been so happy with the service I am beyond words really.”

Owner, Surefire Products

How our attorneys can help with IP protection

Whether you’re an independent or a multiple retailer with an international presence, the risks of infringement and passing-off are higher than ever. We truly understand IP in the retail space and our expert team is well-equipped to advise you at all stages of securing and maintaining IP protection and enforcing your rights.

Our IP attorneys provide robust, cost-effective, commercial legal advice on the challenges and opportunities you face in this increasingly competitive and experiential sector. Our work covers the entire supply-chain, from primary producer through to end retailer. We act for a significant number of retail clients including JD Sports, Lidl, JoJo Maman Bébé and Home Bargains in protecting, exploiting and defending their well-known brands against third-parties.

Related reads

Trade marks


Hasbro loses its monopoly — implications for ‘evergreening’ brand owners

We explain the risks with periodically re-filing trade marks and what this means for brand owners.

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Trade marks


Brand protection for END. — from start-up to multimillion-pound acquisition

Discover how we've worked with world famous clothing retailer END. to protect its brand.

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Trade marks


A guide to trade mark revocation for legacy brands

Find out why trade marks get revoked and how to protect your legacy brands.

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Case studies

Case Study

White Heron

Protecting an ‘unprotectable’ trade mark

Despite concern that obtaining a trade mark for the French word for ‘blackcurrant’ would be impossible, we persevered, proving that reputation is key.

Case Study

La Hacienda

Opposing a copycat product

What can you do when a competitor is selling (and has registered a design for) a product that copies one of your own?

Case Study


Putting an END to domain name infringement

We found a smart, low-cost, alternative way to deal with trade mark infringement for a world-famous clothing retailer.

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