Sport and leisure

With increased grass roots funding, greater interest in leading a healthy, balanced lifestyle and sporting successes such as the Olympics, the Commonwealth Games and Wimbledon, there is a greater interest in sports in the UK than ever before.

In the work and digital-orientated world we find ourselves in, and with 26.9% of the UK population being ‘obese’, we’re passionate about helping sports brands succeed to encourage a healthy and active lifestyle.

How we can help

From new software and apps to help manage your sports team, to the latest design of paddle boards or the newest England Rugby strip, we can help you protect the assets that add value to your organisation. When interest piques in a new sport, brands can become recognisable overnight. And with counterfeits and rip-offs being quick and cheap to develop, you don’t want to become the victim of your own success.

We work with some of the leading brands in the sports industry, including Canterbury, Kukri, Pentland, Fox Head, Pitchero, ifit, Puma, Escape Fitness and Icon Health & Fitness. We assist with the patenting of software applications, trade mark and design registrations for logos, balls, clothes and equipment, as well as litigation against counterfeiters or copycats.

Case studies

Case Study

Escape Fitness

The advantage of combining design and patent protection

If you spot a competitor selling a product identical to your own and you have both design and patent protection, you can take immediate legal action.

Case Study

Canterbury of New Zealand

Getting ready for the World Cup by combatting counterfeits

Before the Rugby World Cup, Canterbury of New Zealand brought us in to help it secure a portfolio of registered design rights to combat counterfeits.

Case Study

END.

Putting an END to domain name infringement

We found a smart, low-cost, alternative way to deal with trade mark infringement for a world-famous clothing retailer.

Related reads

Patents

26-04-2019

Sole searching — the best running shoe tech

Ahead of the London Marathon, we explore the latest and greatest running show innovations.

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Events

26-04-2019

World IP Day — celebrating intellectual property and sports

For World IP Day, we've put together a collection of articles that explore IP in sport.

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Patents

04-02-2019

How smart is a smart fabric — does performance apparel deliver on the marketing hype?

Smart fabrics promise the wearer enhanced performance, but what's so special about these materials​?

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Meet our team

Dr Garry Stuttard

Partner - Leeds

Alan Fiddes

Managing Partner - Leeds

Dr Alan Jones

Partner - Cardiff

Gareth Price

Partner - Leeds

Dr Jenny Smith

Patent Assistant - Leeds

Tom Baker

Partner - Cardiff

Get in touch

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Alternatively, contact us directly and speak to a member of our specialist team.

+44 330 107 5077

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