How can I protect a design?

Client Testimonial
“Alison Cole listened, advised and then delivered on the correct design certificates for my new toy product. Alison was so knowledgeable on the options open to me. I now feel protected from copying in the UK marketplace. UDL offers a smooth and efficient service. I would most definitely use its services again. I have been so happy with the service I am beyond words really.”

Owner, Surefire Products

Registered design protection is available for the outward appearance or ornamentation of the whole or a part of a product. Registered designs are a low cost and effective form of protection for products and can last for up to 25 years.

There are also design right (unregistered) designs. These fall into two categories. The first is the UK design right, which arises automatically when an ‘original’ design is created, providing that the design is recorded, or an article is made according to the design. The UK design right protects the three-dimensional shape of a product and lasts for 15 years.

The other is a community design right, which differs from the UK design right in that it subsists automatically in novel designs that have individual character for the appearance of the whole or a part of a product, resulting from the features of the product itself and/or its ornamentation. Community design right lasts for a period of three years from the date on which the design was first made available to the public within the European Community.

How we can help

We’ll advise you on how best to protect your design, taking into account the nature of the product, where it’s going to be used and how long it’s likely to be on the market. There’s little value in getting registered design protection for a product which is likely to be on sale for just a few months, as design rights may provide sufficient protection. We’ll also advise you on the steps which can be taken within your business to ensure that the right information is retained, so that we’re in a position to capture the rights in the work which you’ve created and prevent unauthorised use, if necessary.

Some of our team

Dr Alan Jones

Partner - Cardiff

Alison Simpson

Managing Partner - London | Milton Keynes

Dr Martin Neilson

Partner - Leeds

Get in touch

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+44 330 107 5077

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