What can registered designs protect?

Client Testimonial
We have worked with UDL for nearly 20 years protecting designs, copyright, brands, trade marks and to help with commercial IP issues we have faced in the UK, Europe and the wider global market. Over the years, UDL has taken time to really get to know our business and the issues that we face day to day. We have always found UDL to be very approachable and attentive in all matters. Advice is always extremely commercially focussed and relevant to our business objectives.

Factory Eleven

You can protect aspects of the design of your product including its shape and/or decoration. Registered designs give exclusive rights for up to 25 years. UK unregistered design rights last 15 years and protect the 3D shape of a product. Community unregistered design rights last three years and protect shape or decoration.

Registered design protection can be obtained for the visual form or appearance of an article and can include lines, contours, colours, shapes, textures, materials or ornamentation of the whole or a part of a product. This includes complex products (which are made of multiple parts), packaging, get up, graphic symbols or icons. A registered design cannot validly protect features of the design which are dictated solely by its function, or which are required to fit to other parts. The design must create a different overall impression when compared with earlier designs in the same area. In assessing whether a design has individual character, the amount of design freedom that the designer had when creating the design will be taken into account.

How we can help

We’re experts in reviewing designs and can advise at an early stage whether a design is suitable for protection. We can apply our understanding of the law to determine whether your design is sufficiently different from the body of existing work in your field of activity to avoid objections being raised.

Some of our team

Dr Alan Jones

Partner - Cardiff

Alison Simpson

Managing Partner - London | Milton Keynes

Dr Martin Neilson

Partner - Leeds

Get in touch

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+44 330 107 5077

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