Our trade mark attorneys have filed more than 74,000 trade marks

Our trade mark clients include international blue chip companies, global consumer brands, SMEs, start-ups, universities and research bodies, and charities. We work across a broad range of sectors, from the technical to consumer goods and services. Our team of experienced trade mark attorneys provides commercial, pragmatic advice throughout every stage of your brand’s lifecycle. We’re committed to helping you cost-effectively manage your brand portfolio with active, streamlined advice.

Client Testimonial
Maybourne Hotel Group owns and manages Claridge's, The Connaught and The Berkeley — three of the most renowned hotels in London. Our brands are highly valuable assets and we have worked with UDL since 2005 on all aspects of the protection and enforcement of our trade marks. We have always found Gareth Price and the team to be approachable and they make what are complex commercial issues easy for us to understand.

Maybourne Hotel Group

Our services:

  • Cost-effective filing strategies
  • Trade mark audits and brand strategy advice
  • Trade mark availability searches and advice on freedom to use in the UK and internationally
  • Registration advice
  • Filing and prosecuting trade mark applications
  • Watching services
  • Filing oppositions against conflicting trade mark applications
  • Advice on correct trade mark usage
  • Advice on exploitation of trade mark rights
  • Brand hijacking advice
  • Negotiating co-existence agreements
  • Use investigations
  • Applications for invalidity or revocation
  • Monitoring third party applications
  • Trade mark, design and domain name portfolio renewals and management
  • Assignment/licence recording
  • Transactional support
  • Infringement/passing off advice
  • Bringing trade mark and passing off infringement actions
  • Domain name issues and disputes

We've got it covered

Click on the sections below to find out more about trade marks and how we can help.

What is a brand?

A brand isn’t just a logo, product or name.

Read more

Using IP tools to protect a brand

It can be difficult to identify which elements of a brand can and should be protected.

Read more

Why register a trade mark to protect your brand

Registration of a trade mark gives you the exclusive right to use it in your market sector.

Read more

How to make sure a trade mark can be adopted

What if someone is already using (or has registered) a similar name in relation to the same kinds of goods or services?

Read more

How to register a trade mark

Knowing what, when and where to file a trade mark are the fundamental elements of brand protection.

Read more

Identifying markets for trade mark protection

Identifying primary markets in which to protect a trade mark is key.

Read more

How to police your trade marks

It’s important that rights owners have measures in place to police their trade marks.

Read more

How to protect a variety of marks with a single application

Variations of marks can protected by a single application, which can save you money and admin, however — this is only if the marks comply with strict criteria. Series marks are available in a number of countries, but this focuses on the UK.

Read more

Can a trade mark be held by more than one party?

A trade mark can be held by more than one party — but it’s important to ensure that everyone understands their rights in the event of a dispute…

Read more

Managing a brand portfolio

Failure to keep up with changes can mean that rights become worthless.

Read more

Enforcing a brand

The more successful a brand is, the more likely someone will want to take advantage of it and/or piggy-back on its success.

Read more

Dealing with challenges to a brand

Your use and/or registration of a trade mark could face objection from a competitor.

Read more

Exploiting a brand

Once a brand is protected, there are numerous options for generating revenue from it.

Read more

Disputes and litigation

Challenges and attacks on your brand can come in many different forms and require a variety of responses to ensure that they are dealt with as quickly and as efficiently as possible.

Read more

Case studies

Case Study

The One Foundation

Registering tricky trade marks

How do you secure trade marks that are neither particularly strong, nor distinctive? Find out how we did just that for The One Foundation.

Case Study

White Heron

Protecting an ‘unprotectable’ trade mark

Despite concern that obtaining a trade mark for the French word for ‘blackcurrant’ would be impossible, we persevered, proving that reputation is key.

Case Study


Coming up against an infamous trade mark filer

Here’s what happened when we went up against a company with links to the infamous serial trade mark filer Michael Gleissner, on behalf of Lidl.

Related reads

Trade marks


Brand protection for END. — from start-up to multimillion-pound acquisition

Discover how we've worked with world famous clothing retailer END. to protect its brand.

Read more

IP tips


NFTs and intellectual property — can they be protected?

All you need to know about patents, trade marks, copyright and non-fungible tokens.

Read more

IP tips


Creative agencies: how and why to protect your intellectual property

Read our complete guide to IP for creatives and learn how to protect your brand and client work.

Read more

Some of our team

Dr Neil Pawlyn

Managing Partner - Patents / Trade marks

Sharon Kirby

Senior Trade Mark Attorney

Christopher Banister

Trade Mark Attorney

Get in touch

Fill out our contact form and one of our team will be in touch.

Alternatively, you can contact us directly and speak to a member of our specialist team.

+44 330 107 5077

Enquiry Type (Optional)

Specifying your location will help us to find the right attorney for you

Please tell us a bit more about where you heard about us

For information about what we do with your personal data please see our Privacy Policy.

Website by Extreme