We've filed more than 73,000 trade marks.

Our trade mark clients include international blue chip companies, global consumer brands, SMEs, start-ups, universities and research bodies, and charities. We work across a broad range of sectors, from the technical to consumer goods and services. Our team of experienced attorneys provides commercial, pragmatic advice throughout every stage of your brand’s lifecycle. We’re committed to helping you cost-effectively manage your brand portfolio with active, streamlined advice.

Client Testimonial
Maybourne Hotel Group owns and manages Claridge's, The Connaught and The Berkeley — three of the most renowned hotels in London. Our brands are highly valuable assets and we have worked with UDL since 2005 on all aspects of the protection and enforcement of our trade marks. We have always found Gareth Price and team at UDL to be approachable and they make what are complex commercial issues easy for us to understand.

Maybourne Hotel Group

Our services:

  • Cost-effective filing strategies
  • Trade mark audits and brand strategy advice
  • Trade mark availability searches and advice on freedom to use in the UK and internationally
  • Registration advice
  • Filing and prosecuting trade mark applications
  • Watching services
  • Filing oppositions against conflicting trade mark applications
  • Advice on correct trade mark usage
  • Advice on exploitation of trade mark rights
  • Brand hijacking advice
  • Negotiating co-existence agreements
  • Use investigations
  • Applications for invalidity or revocation
  • Monitoring third party applications
  • Trade mark, design and domain name portfolio renewals and management
  • Assignment/licence recording
  • Transactional support
  • Infringement/passing off advice
  • Bringing trade mark and passing off infringement actions
  • Domain name issues and disputes

We've got it covered

Click on the sections below to find out more about trade marks and how we can help.

What is a brand?

A brand isn’t just a logo, product or name.

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How to protect a brand

It can be difficult to identify which elements of a brand can and should be protected.

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Why register a trade mark to protect your brand

Registration of a trade mark gives you the exclusive right to use it in your market sector.

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How to make sure a trade mark can be adopted

What if someone is already using (or has registered) a similar name in relation to the same kinds of goods or services?

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How to register a trade mark

Knowing what, when and where to file a trade mark are the fundamental elements of brand protection.

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Identifying markets for trade mark protection

Identifying primary markets in which to protect a trade mark is key.

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How to police your trade marks

It’s important that rights owners have measures in place to police their trade marks.

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How to protect a variety of marks with a single application

Variations of marks can protected by a single application, which can save you money and admin, however — this is only if the marks comply with strict criteria. Series marks are available in a number of countries, but this focuses on the UK.

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Can a trade mark be held by more than one party?

A trade mark can be held by more than one party — but it’s important to ensure that everyone understands their rights in the event of a dispute…

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Managing a brand portfolio

Failure to keep up with changes can mean that rights become worthless.

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Enforcing a brand

The more successful a brand is, the more likely someone will want to take advantage of it and/or piggy-back on its success.

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Dealing with challenges to a brand

Your use and/or registration of a trade mark could face objection from a competitor.

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Exploiting a brand

Once a brand is protected, there are numerous options for generating revenue from it.

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Disputes and litigation

Challenges and attacks on your brand can come in many different forms and require a variety of responses to ensure that they are dealt with as quickly and as efficiently as possible.

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Case studies

Case Study

The One Foundation

Registering tricky trade marks

How do you secure trade marks that are neither particularly strong, nor distinctive? Find out how we did just that for The One Foundation.

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Case Study

White Heron

Protecting an ‘unprotectable’ trade mark

Despite concern that obtaining a trade mark for the French word for ‘blackcurrant’ would be impossible, we persevered, proving that reputation is key.

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Case Study

Lidl

Coming up against an infamous trade mark filer

Here’s what happened when we went up against a company with links to the infamous serial trade mark filer Michael Gleissner, on behalf of Lidl.

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Blog posts

Trade marks

11-10-2018

The future of fashion — catwalking towards sustainability

Here’s a look at what’s happening to help the fashion industry move towards sustainability.

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IP tips

03-10-2018

​Should I trade mark my business name?

Four key considerations to help you decide whether you should trade mark the name of your business.

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IP tips

21-09-2018

What makes a ‘good’ trade mark?

Here’s a quick guide to five factors that influence whether a trade mark is ‘good’.

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Key people

Meet some of our trade marks team.

Leeds

Alan Fiddes

Managing Partner

London

Alison Simpson

Managing Partner

Leeds

Newcastle

London

Mark Green

Partner

Cardiff

Get in touch

Fill out our contact form and one of our team will be in touch.

Alternatively, you can contact us directly and speak to a member of our specialist team.

0113 245 2388

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