We've filed more than 74,000 trade marks.

Our trade mark clients include international blue chip companies, global consumer brands, SMEs, start-ups, universities and research bodies, and charities. We work across a broad range of sectors, from the technical to consumer goods and services. Our team of experienced attorneys provides commercial, pragmatic advice throughout every stage of your brand’s lifecycle. We’re committed to helping you cost-effectively manage your brand portfolio with active, streamlined advice.

Client Testimonial
“We found Gareth Price both professional and knowledgeable. UDL's service to us, as a new UK drinks business with the world's first Skinny Lager (and making sure that we can protect the name globally in our class of goods) is invaluable to ensure that we stay ahead of the competition and protect our IP.”

Sales Director and Co-Founder, SkinnyBrands Ltd

Our services:

  • Cost-effective filing strategies
  • Trade mark audits and brand strategy advice
  • Trade mark availability searches and advice on freedom to use in the UK and internationally
  • Registration advice
  • Filing and prosecuting trade mark applications
  • Watching services
  • Filing oppositions against conflicting trade mark applications
  • Advice on correct trade mark usage
  • Advice on exploitation of trade mark rights
  • Brand hijacking advice
  • Negotiating co-existence agreements
  • Use investigations
  • Applications for invalidity or revocation
  • Monitoring third party applications
  • Trade mark, design and domain name portfolio renewals and management
  • Assignment/licence recording
  • Transactional support
  • Infringement/passing off advice
  • Bringing trade mark and passing off infringement actions
  • Domain name issues and disputes

We've got it covered

Click on the sections below to find out more about trade marks and how we can help.

What is a brand?

A brand isn’t just a logo, product or name.

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How to protect a brand

It can be difficult to identify which elements of a brand can and should be protected.

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Why register a trade mark to protect your brand

Registration of a trade mark gives you the exclusive right to use it in your market sector.

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How to make sure a trade mark can be adopted

What if someone is already using (or has registered) a similar name in relation to the same kinds of goods or services?

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How to register a trade mark

Knowing what, when and where to file a trade mark are the fundamental elements of brand protection.

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Identifying markets for trade mark protection

Identifying primary markets in which to protect a trade mark is key.

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How to police your trade marks

It’s important that rights owners have measures in place to police their trade marks.

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How to protect a variety of marks with a single application

Variations of marks can protected by a single application, which can save you money and admin, however — this is only if the marks comply with strict criteria. Series marks are available in a number of countries, but this focuses on the UK.

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Can a trade mark be held by more than one party?

A trade mark can be held by more than one party — but it’s important to ensure that everyone understands their rights in the event of a dispute…

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Managing a brand portfolio

Failure to keep up with changes can mean that rights become worthless.

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Enforcing a brand

The more successful a brand is, the more likely someone will want to take advantage of it and/or piggy-back on its success.

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Dealing with challenges to a brand

Your use and/or registration of a trade mark could face objection from a competitor.

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Exploiting a brand

Once a brand is protected, there are numerous options for generating revenue from it.

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Disputes and litigation

Challenges and attacks on your brand can come in many different forms and require a variety of responses to ensure that they are dealt with as quickly and as efficiently as possible.

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Case studies

Case Study

The One Foundation

Registering tricky trade marks

How do you secure trade marks that are neither particularly strong, nor distinctive? Find out how we did just that for The One Foundation.

Case Study

White Heron

Protecting an ‘unprotectable’ trade mark

Despite concern that obtaining a trade mark for the French word for ‘blackcurrant’ would be impossible, we persevered, proving that reputation is key.

Case Study

Lidl

Coming up against an infamous trade mark filer

Here’s what happened when we went up against a company with links to the infamous serial trade mark filer Michael Gleissner, on behalf of Lidl.

Blog posts

Trade marks

22-08-2019

Pharmaceuticals — WHEN to apply for trade mark protection

Trade marks can be revoked for non-use, which presents the question: when is the best time to apply?

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Trade marks

06-08-2019

Brand diversification — trade mark considerations when launching new product or service lines

Extending your brand brings trade mark protection challenges, which are easily overlooked.

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Trade marks

06-08-2019

Ion Maiden — new video game alleged to infringe heavy metal band’s trade mark

A recent case highlights the value of avoiding tongue-in-cheek names for new products and brands...

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Key people

Meet some of our trade marks team.

Alan Fiddes

Managing Partner - Leeds

Alison Simpson

Managing Partner - London | Milton Keynes

Gareth Price

Partner - Leeds

Alison Cole

Senior Trade Mark Attorney - London

Annabel Hanratty

Trade Mark Attorney - Cardiff

Sharon Kirby

Senior Trade Mark Attorney - Leeds

Get in touch

Fill out our contact form and one of our team will be in touch.

Alternatively, you can contact us directly and speak to a member of our specialist team.

+44 330 107 5077

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