How to protect a brand

Client Testimonial
“We found Gareth Price both professional and knowledgeable. UDL's service to us, as a new UK drinks business with the world's first Skinny Lager (and making sure that we can protect the name globally in our class of goods) is invaluable to ensure that we stay ahead of the competition and protect our IP.”

Sales Director and Co-Founder, SkinnyBrands Ltd

A brand is made up of many elements which influence its overall look and feel. At one level — the words, logo, typeface style and size, images, packaging, music, jingles, colours, shape, slogan/strapline and even smell — can all influence the consumer. At a broader level, the way a brand is promoted through advertising and creative content, market positioning, online presence, AdWords, keywords and hashtags are all relevant to the establishment of a brand and its value.

With so many elements, it can be difficult to identify what can and should be protected. The reality is that all possibilities should be considered. Brands can be protected in a variety of ways:

  • trade marks (words, logos, colours, shapes, jingles, smells, animation etc.)
  • copyright (content of material)
  • designs (the appearance of the product)
  • patents (any invention)
  • passing off (get-up)

How we can help

By taking a holistic approach, we can help to identify all elements of a product or brand’s IP, and protect these by registering trade marks and other IP rights. By knowing your corporate objectives, we can also assist and advise on the risks of not registering trade marks.

Key people

Meet some of our trade marks team.


Mark Green



Alan Fiddes

Managing Partner


Alison Simpson

Managing Partner




Get in touch

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Alternatively, you can contact us directly and speak to a member of our specialist team.

+44 330 107 5077

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