Enforcing a brand

The more successful a brand is, the more likely someone will want to take advantage of it and/or piggy-back on its success. It can be a distraction from the day-to-day job of managing and growing a successful brand to monitor all the possible risks. From ensuring that suppliers and resellers are only supplying authentic goods online, to identifying ‘knock-off’ imitations, which can cause considerable damage to your brand. The key is information. This information is likely to come from many sources and media streams, and it can be difficult for businesses to monitor all channels. However, if you can manage the information and identify the source of an infringing product then it is possible to take action to protect your brand.

How we can help

We can navigate this complex area, so that your resources are directed at dealing with the infringing acts you might encounter. We’re qualified and well-equipped to consolidate intelligence on infringements and report back with a complete picture of the issues arising and possible scenarios.

As a result of watching services, we may become aware of trade mark filings for marks before products are even launched. We act before the UK and EU IP Offices in trade mark opposition, revocation and invalidation actions to deal with any conflicting trade mark applications and/or registrations. We can also act before courts and tribunals to prevent the use of conflicting marks which may damage your brand.

In our experience, matters are almost always settled more quickly and cheaply if an amicable solution can be negotiated. We look at what your business wants to achieve and the chances of success. We’ll give you a realistic guide on what can be achieved and the likely costs involved, so that the most effective enforcement route can be taken.

On the occasions when the situation demands, we will advise on contentious and litigious matters of trade mark infringement and passing-off, using tools ranging from take-down procedures, letters before action, injunctions and court proceedings.

Some of our team

Annabel Hanratty

Senior Trade Mark Attorney

Christopher Banister

Trade Mark Attorney

Sharon Kirby

Senior Trade Mark Attorney

Get in touch

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Alternatively, you can contact us directly and speak to a member of our specialist team.

+44 330 107 5077

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