Enforcing a brand

Client Testimonial
Maybourne Hotel Group owns and manages Claridge's, The Connaught and The Berkeley — three of the most renowned hotels in London. Our brands are highly valuable assets and we have worked with UDL since 2005 on all aspects of the protection and enforcement of our trade marks. We have always found Gareth Price and team at UDL to be approachable and they make what are complex commercial issues easy for us to understand.

Maybourne Hotel Group

The more successful a brand is, the more likely someone will want to take advantage of it and/or piggy-back on its success. It can be a distraction from the day-to-day job of managing and growing a successful brand to monitor all the possible risks. From ensuring that suppliers and resellers are only supplying authentic goods online, to identifying ‘knock-off’ imitations, which can cause considerable damage to your brand. The key is information. This information is likely to come from many sources and media streams, and it can be difficult for businesses to monitor all channels. However, if you can manage the information and identify the source of an infringing product then it is possible to take action to protect your brand.

How we can help

We can navigate this complex area, so that your resources are directed at dealing with the infringing acts you might encounter. We’re qualified and well-equipped to consolidate intelligence on infringements and report back with a complete picture of the issues arising and possible scenarios.

As a result of watching services, we may become aware of trade mark filings for marks before products are even launched. We act before the UK and EU IP Offices in trade mark opposition, revocation and invalidation actions to deal with any conflicting trade mark applications and/or registrations. We can also act before courts and tribunals to prevent the use of conflicting marks which may damage your brand.

In our experience, matters are almost always settled more quickly and cheaply if an amicable solution can be negotiated. We look at what your business wants to achieve and the chances of success. We’ll give you a realistic guide on what can be achieved and the likely costs involved, so that the most effective enforcement route can be taken.

On the occasions when the situation demands, we will advise on contentious and litigious matters of trade mark infringement and passing off, using tools ranging from take-down procedures, letters before action, injunctions and court proceedings.

Key people

Meet some of our trade marks team.

Leeds

Alan Fiddes

Managing Partner

London

Alison Simpson

Managing Partner

Leeds

Newcastle

London

Mark Green

Partner

Cardiff

Get in touch

Fill out our contact form and one of our team will be in touch.

Alternatively, you can contact us directly and speak to a member of our specialist team.

+44 330 107 5077

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