Exploiting a brand

Client Testimonial
Maybourne Hotel Group owns and manages Claridge's, The Connaught and The Berkeley — three of the most renowned hotels in London. Our brands are highly valuable assets and we have worked with UDL since 2005 on all aspects of the protection and enforcement of our trade marks. We have always found Gareth Price and the team to be approachable and they make what are complex commercial issues easy for us to understand.

Maybourne Hotel Group

Once a brand is protected, there are numerous options for generating revenue from it. It’s a property asset which can be bought and sold, licensed, franchised, merchandised and borrowed against.

Whether you are considering licensing your brand to get your products into new markets, selling or mortgaging your portfolio to raise capital or restructuring its ownership for tax purposes, it’s important to identify who owns what and the rights they have. A failure to do this can adversely affect both the value in the brand and your ability to protect it.

How we can help

If you’re looking to exploit your brand, we can put you in the best position to leverage your brand assets and exploit them to their maximum value. We can draft and negotiate licences and franchise agreements for you. We can also assist with pre-transaction due diligence, IP audits and reports, as well as transaction documentation to transfer the ownership of the property to new owners and post-transaction recordals.

Protecting your brands can be a complex issue, which involves taking into consideration a whole series of often competing issues. Rather than trying to provide you with some generic answers to the issues you face we think it’s better to actually get to know you, your business and your issues. We want to build strong, long-term relationships with our clients, so we don’t charge you for getting to know you and you getting to know us. So feel free to contact a member of our team for an initial chat and we can take things from there.

Some of our team

Ian Byworth

Partner - Newcastle

Mark Green

Partner - London

Annabel Hanratty

Trade Mark Attorney - Cardiff

Get in touch

Fill out our contact form and one of our team will be in touch.

Alternatively, you can contact us directly and speak to a member of our specialist team.

+44 330 107 5077

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