Exploiting a brand

Client Testimonial
“We at SkinnyBrands Ltd found working with Gareth Price at UDL both professional and knowledgeable. UDL's service to us, as a new UK drinks business with the world's first Skinny Lager (and making sure that we can protect the name globally in our class of goods) is invaluable to ensure that we stay ahead of the competition and protect our IP.”

Sales Director and Co-Founder, SkinnyBrands Ltd

Once a brand is protected, there are numerous options for generating revenue from it. It’s a property asset which can be bought and sold, licensed, franchised, merchandised and borrowed against.

Whether you are considering licensing your brand to get your products into new markets, selling or mortgaging your portfolio to raise capital or restructuring its ownership for tax purposes, it’s important to identify who owns what and the rights they have. A failure to do this can adversely affect both the value in the brand and your ability to protect it.

How we can help

If you’re looking to exploit your brand, we can put you in the best position to leverage your brand assets and exploit them to their maximum value. We can draft and negotiate licences and franchise agreements for you. We can also assist with pre-transaction due diligence, IP audits and reports, as well as transaction documentation to transfer the ownership of the property to new owners and post-transaction recordals.

Protecting your brands can be a complex issue, which involves taking into consideration a whole series of often competing issues. Rather than trying to provide you with some generic answers to the issues you face we think it’s better to actually get to know you, your business and your issues. We want to build strong, long-term relationships with our clients, so we don’t charge you for getting to know you and you getting to know us. So feel free to contact a member of our team for an initial chat and we can take things from there.

Key people

Meet some of our trade marks team.


Alan Fiddes

Managing Partner


Alison Simpson

Managing Partner




Mark Green



Get in touch

Fill out our contact form and one of our team will be in touch.

Alternatively, you can contact us directly and speak to a member of our specialist team.

+44 330 107 5077

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