Identifying markets for trade mark protection

Client Testimonial
Maybourne Hotel Group owns and manages Claridge's, The Connaught and The Berkeley — three of the most renowned hotels in London. Our brands are highly valuable assets and we have worked with UDL since 2005 on all aspects of the protection and enforcement of our trade marks. We have always found Gareth Price and the team to be approachable and they make what are complex commercial issues easy for us to understand.

Maybourne Hotel Group

Identifying primary markets in which to protect a trade mark is key. Territories of interest are likely to be the UK and EU, both of which we can handle now and in the (post-Brexit) future. Beyond the UK and EU, many territories are signatories to the ‘Madrid Protocol’ — a collective filing system that, in most circumstances, can save on time and administration costs.

In most EU countries, rights are granted on a ‘first to file’ basis, as opposed to ‘first to use’. It’s therefore important to apply to protect the brand elements in a speedy and ordered manner, based on the commercial objectives of the business.

How we can help

We’ll advise which system(s) is the most appropriate to cover the marks and territories of interest, in the most time- and cost-efficient way possible, and develop a strategy that works in your best interests. We’ll also advise if filing in local languages and alphabets should be considered.

Through our trusted international network of independent partner firms, we can also file separate national filings where necessary; still achieving the best price and efficiency in the process.

Some of our team

Ian Byworth

Partner - Newcastle

Mark Green

Partner - London

Annabel Hanratty

Trade Mark Attorney - Cardiff

Get in touch

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Alternatively, you can contact us directly and speak to a member of our specialist team.

+44 330 107 5077

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