Managing a brand portfolio

Client Testimonial
Maybourne Hotel Group owns and manages Claridge's, The Connaught and The Berkeley — three of the most renowned hotels in London. Our brands are highly valuable assets and we have worked with UDL since 2005 on all aspects of the protection and enforcement of our trade marks. We have always found Gareth Price and team at UDL to be approachable and they make what are complex commercial issues easy for us to understand.

Maybourne Hotel Group

Today, companies and brands move incredibly fast. Logos evolve, slogans fall out of use, goods and services offered expand and contract, markets develop, ownerships change — even entire marketplaces can transform fundamentally.

The level, type and extent of brand protection needs to be adapted accordingly. It can be difficult for businesses to keep on top of these changes and company restructuring can often overlook the ownership of the trade mark portfolio, or fail to assess the implications on an existing portfolio. In a worst case scenario, failure to keep up with changes can mean that rights become worthless and/or are difficult or impossible to enforce, negatively impacting the brand and/or business.

How we can help

We can advise on what action to take to ensure that changes in your business are managed without diluting the brand. We provide strategic and legal advice on whether existing rights cover any changes to the business and how to best protect any brand variations and developments.

Key people

Meet some of our trade marks team.


Alan Fiddes

Managing Partner


Alison Simpson

Managing Partner




Mark Green



Get in touch

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Alternatively, you can contact us directly and speak to a member of our specialist team.

+44 330 107 5077

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