Policing brands

Client Testimonial
Maybourne Hotel Group owns and manages Claridge's, The Connaught and The Berkeley — three of the most renowned hotels in London. Our brands are highly valuable assets and we have worked with UDL since 2005 on all aspects of the protection and enforcement of our trade marks. We have always found Gareth Price and the team to be approachable and they make what are complex commercial issues easy for us to understand.

Maybourne Hotel Group

It’s important that rights owners have measures in place to police their trade marks. Trade mark registries, including the UKIPO and the EUIPO, do not routinely object to trade mark applications on the grounds that they conflict with earlier rights (for example, registered and unregistered trade marks, well-known marks or copyright). Registration of later, potentially conflicting marks can only be prevented by the owner of the earlier right choosing to object, either through opposition or infringement proceedings.

Competitors using similar brands or applying to register similar trade marks can erode the value of a brand. Not taking action against them can mean that there is acquiescence to their activities, further damaging your brand. Being vigilant ensures that your IP portfolio retains its value to both your business and your customers. Typically this would be through trade mark, domain name and/or company name watching services, which monitor for later, similar applications.

How we can help

We can advise on the correct type and territorial extent of watching services necessary to identify potentially conflicting marks and use, in order to ensure that there’s clear water left around your brand. In the event of a problematic mark being identified, we can recommend an appropriate opposition or challenge strategy and budget.

Some of our team

Ian Byworth

Partner - Newcastle

Mark Green

Partner - London

Annabel Hanratty

Trade Mark Attorney - Cardiff

Get in touch

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+44 330 107 5077

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