Registering a trade mark

There are four key steps in registering a trade mark:

  • filing
  • examination
  • advertisement
  • registration

Knowing what, when and where to file a trade mark are the fundamental elements of brand protection. Factors to consider include brand hierarchy, relevant goods/services, growth/brand expansion, territory requirements, timing and, occasionally, the need to keep an element of surprise for partners, licensees, distributors or competitors.

Ascertaining the correct classification to capture a product or service is crucial when it comes to identifying the extent of any rights. This can be difficult at times. If it’s too broad, there could be objections and/or unnecessary overlap with other trade mark owners. If it’s too narrow, there may be insufficient protection or future-proofing for key areas of activity, allowing third parties to encroach.

How we can help

We specialise in developing brand protection plans that are both strategic and tactical. In collaboration with you, we’ll draw up creative filing options and prepare applications that maximise the opportunities that best meet your needs. We have the experience, expertise and technology to develop creative filing tactics using criteria such as sales volume, sales value, profitability, competitor activity, licensing opportunities and likelihood of conflict. We ensure our clients take advantage of all available efficiencies to achieve the most effective trade mark portfolio, within the agreed time frame and budget.

Some of our team

Annabel Hanratty

Senior Trade Mark Attorney

Christopher Banister

Trade Mark Attorney

Sharon Kirby

Senior Trade Mark Attorney

Get in touch

Fill out our contact form and one of our team will be in touch.

Alternatively, you can contact us directly and speak to a member of our specialist team.

+44 330 107 5077

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