There are four key steps in registering a trade mark:
Knowing what, when and where to file a trade mark are the fundamental elements of brand protection. Factors to consider include brand hierarchy, relevant goods/services, growth/brand expansion, territory requirements, timing and, occasionally, the need to keep an element of surprise for partners, licensees, distributors or competitors.
Ascertaining the correct classification to capture a product or service is crucial when it comes to identifying the extent of any rights. This can be difficult at times. If it’s too broad, there could be objections and/or unnecessary overlap with other trade mark owners. If it’s too narrow, there may be insufficient protection or future-proofing for key areas of activity, allowing third parties to encroach.
How we can help
We specialise in developing brand protection plans that are both strategic and tactical. In collaboration with you, we’ll draw up creative filing options and prepare applications that maximise the opportunities that best meet your needs. We have the experience, expertise and technology to develop creative filing tactics using criteria such as sales volume, sales value, profitability, competitor activity, licensing opportunities and likelihood of conflict. We ensure our clients take advantage of all available efficiencies to achieve the most effective trade mark portfolio, within the agreed time frame and budget.
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